5 Best Practices for Successful e-Commerce Business in 2022 | CatalystPay

5 Best Practices for Successful e-Commerce Business relevant in 2022

  • 8 min read
  • 05 april 2022

Due to the increasing demand for online shopping, more and more merchants are looking for new ways to be more competitive on the market as the e-commerce industry has grown substantially in the recent years. Below we have outlined some of the essentials for starting a successful e-commerce business:

Website Overview

In order to attract more customers, it is important to make sure the website looks adequate and is user-friendly. It is advisable that merchants optimize the page speed and add tabs leading to the main directories. Contact UsPricingProducts and Website Policies are the most important links on the URL that a customer would like to access. The website content should be clear and should not misguide its users regarding the nature of the products offered.

  • Products should be visible and there should also be a detailed description of each good/service. Clients should not be misled about products they are paying for and doing so may result in negative experience for both the customer and business. Eventually, this might also lead to high levels of chargebacks and refunds for the merchant which, of course, is not our aim.
  • Pricing is the leading decision-making factor when it comes to the purchase of goods and services. Every customer would be interested in reviewing the prices so a business owner should carefully choose what the prices are as it is crucial for them to be reasonable and competitive. Otherwise, if people are not able to see the value added to the product, they won’t like to buy it.
  • Website policies are required for any legal business. They set out the rules that guide the use of the website. Since they are governing it, merchants need to add somewhere on the site a dedicated “Click to accept” button evidencing cardholder’s acknowledgement of the website policies. These are usually divided into two – Terms and Conditions (also referred to as T&C) and Privacy Policy. Even though these are the underlying rules, some high-risk business models require additional AML/KYC policies. Terms and conditions policy serves as a contract between the website and the customer. It outlines each party’s rights and obligations. It must include information regarding Legal Details, Cancellation/Termination policy, Delivery policy, Refunds policy, Disputes policy, Copyrights, Subscription policy (if there is such) and others. Privacy policy deals with the use of cookies and personal information. It is required to have information on the cookies generated by the URL, what information and how it is stored and should clearly state that personal information is not being sold to any third parties.
  • Contact Us is a fundamental part of every website. This information is required for customers to contact the business regarding any queries, complaints, returns or refunds. Customer support can be either a phone number or an email but it is recommended to add both as this would increase customer’s satisfaction and trust in the company.

Marketing

Advertising your website is a prerequisite for a successful business. Merchants won’t be able to attract any customers if they do not raise awareness of the brand. The more the merchant markets it’s goods, the more traffic there would be on the website. We advise our clients to add social media links to boost their online presence as this is critical not only for the businesses but also for the acquiring banks.

Customer Safety

When shopping online, clients are often worried about the website’s safety because when making an online payment, they need to share sensitive information such as credit/debit card details, address and others. There are several points that ensure customer’s safety in the online environment:

  • Merchants’ websites need to be PCI DSS compliant. In order to be in line with this security standard, business owners need to complete and sign a self-assessment questionnaire.
  • The payment methods and Card Schemes brand logos should be visible both on the payment page and at the footer of the website.
  • Footers also require legal information about the business – company’s legal name, registered address, incorporation number. In addition to this, it is advisable to have the customer support details as well.

Payment Page

In order for purchases to be transparent, every business client is obliged to put a Billing Descriptor and City Field to the payment page. The Billing Descriptor usually is the name of the company or website, while City Field refers to the telephone number or city. These details are the ones that will be visible on cardholder’s receipts and through them, people will be able to easily identify the transaction. In addition, every payment page must have a valid SSL certificate that enables an encrypted connection.

Find The Right Payment Partner

It might be a good thing for merchants to find a payment partner who will provide guidance on the necessary steps to onboarding with Acquiring banks. We at CatalystPay, support our merchants throughout the whole process – from advising on website compliance to finding the best Acquirer to suit your business’s needs. Our goal is to ensure effective communication and effortless work for our clients. In addition, we negotiate better conditions for our merchants and generate reports that help them understand the major obstacles that affect the business growth.

We believe building a successful e-commerce business isn't a path the one should go through alone. This is why we at CatalystPay are here to support you through every step of the way and help your e-commerce business grow.

 

Feel free to contact us for any questions and enquires regarding your online payments needs.

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